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Pennywise On MySpace Records, Free Album

Posted by Eddie Cash on Tuesday, November 20, 2007 at 12:32 PM

 

MySpace is further branching out its business model of promoting music by signing long-running Epitaph act Pennywise to a deal that will put the band's new album in your hands for free.  According to AdWeek, in March fans can "go to the MySpace profile of Textango, a mobile music distributor, and add it as a friend, which will allow them to download the entire (Pennywise) album for free."

The article also says Pennywise typically sells between 60,000 and 100,000 albums, Brooks said, and MySpace expects at least that many will take up the free offer and add Textango as a friend.

Will this business idea?  It's interesting to say the least and I bet record labels are a little worried.